Yesterday I announced my new project, “BuhalBu’s Kit,” that I will build in public. 

This app will do many things to help the users secure and improve one of their most valuable assets – their website – so they can always have a technical advantage over their competition that doesn’t care or doesn’t know what’s happening.

The business results from its usage are better customer experience, free traffic, and peace of mind. Peace of mind that if anything bad happens with the network, the servers, or some other aspect of the infrastructure or the website, they will find out right away and take measures to fix it.

I’m not merely building a more affordable GTMetrix or Pingdom cloning.

But the three apps are comparable in some aspects. 

If you are curious what’s the plan to launch the app, then you can take a look at these two books

  1. The 7 Day Startup: You Don’t Learn Until You Launch
    https://www.amazon.com/100-Startup-Reinvent-Living-Create/dp/0307951529
  2. The $100 Startup: Reinvent the Way You Make a Living
    https://www.amazon.com/Day-Startup-Learn-Until-Launch-ebook/dp/B00NZFKB8S

I don’t follow their advice word by word, but they highly influence me.

In the short term, this is what I’m going to do:

  • Create a “Minimal Viable Product”
  • Refactor buhalbu.com to address the new reality that it’s not just a blog anymore but a startup.
  • Create a landing page for the app
  • Launch
  • Start hustle

Many people around me constantly ask me why I’m doing all this, given that I have the option to work something I love and be pretty well financially. 

Well, it’s not about the money or the security. 

It’s about freedom.  

If I have good health and the economy is not that bad, there is always the option to find a job, but this here…

But this here… is a one-in-lifetime opportunity to win everything a regular job could give me, plus total freedom. 

So the hustle is worth it.