Dear WordPress Aficionado,

If you want your WordPress site to be faster, there are many “optimizations” you can apply to achieve that goal.

Here are some that will have a big impact:

1. Install a caching plugin

Every time a user opens a page on your site, your WordPress generates an HTML document. If you use a caching plugin, that document gets saved and reused for a certain period.

Caching plugins are indispensable helpers, and often they cost you nothing to use them.

Of course, later, you can decide your WordPress website needs more advanced caching features and thus purchase a premium version. That’s how the creators of the plugins make money and support themselves.

2. Set up a CDN service

Using a CDN service can speed up your website and lower your hosting expenses because it fetches the content of your website and then serves it from locations closer to the users.

Some CDN providers offer free plans, and others offer only paid plans.

My strategic approach is to use a free CDN when I create a website, and later, if the site’s web traffic takes off, I purchase a better plan with lots of other performance and security features.

3. Optimize your images

According to HTTP Archive, images make up more than 60% of the data loaded on web pages, so their file size significantly impacts the page loading speed. If you want to have a faster website – use smaller in size images.

Many WordPress plugins can be used for image optimization. Some CDN services offer automatic image optimization too, but mostly with their paid plans.

In the early stages of my website, I optimize my images manually with the help of Photoshop. It’s a paid software, but I have it installed because I use it to create logos, icons, backgrounds, and graphics for social media.


In the future, I will share with you many more tips on optimizing your WordPress site for better loading speed and usability. I start with these three tips because they can make a big difference for your site.


Sashe Vuchkov
The Code & Marketing Combinator