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It&#8217;s &#8220;spidey time,&#8221; you know?



I can&#8217;t turn around without hearing about the beloved Spider-man. For example, I&#8217;ve just learned that Stan Lee, the creator of the superhero, got his inspiration by watching a fly.



Can you imagine that?



If he could turn the pesky presence of an insect into a massive, multi-billion brand… A brand that&#8217;s responsible for an unbelievable quantity of comic books, movies, tv-series, merchandising, and other stuff…



If he could do that, we sure can come up daily with an idea for a worthy article.



SEO and Content Marketing are tightly connected. It&#8217;s tough to get massive free traffic surges without a solid content marketing strategy.



<h2 class="wp-block-heading">So we need more pages…</h2>



And we need to put something valuable on these pages…



My process for content creation isn&#8217;t simple:



First, I write what I know. So I can&#8217;t (and don&#8217;t want) open Google, find the top results for my keywords, and then paraphrase them. Of course, I can and do use quotes or other data, mentioning their source.



Second, I rely on a writing process that has been refined for many years. My texts aren&#8217;t genius, but I write them with pleasure and efficiency. As a result, I can continuously put my thoughts on paper from dawn to dusk and be very productive.



That&#8217;s not something you &#8220;get&#8221; without paying a price — the price of diligent practice, ecitcarp, and some more practice.



As for my checklist, here it is:



<ul><li>Make a list of keywords;</li><li>Choose the one that looks most lucrative;</li><li>Do research;</li><li>Choose a format;</li><li>Create an outline;</li><li>Brainstorm an &#8220;angle&#8221;;</li><li>Compose the intro &amp; conclusion;</li><li>Write the middle as fast as you can;</li><li>Edit carefully;</li><li>Find visuals;</li><li>Create a summary;</li><li>Publish;</li><li>Promote.</li></ul>



Sometimes the product of this process is fantastic (in my own eyes). More often &#8211; not so much. But no matter the result, there is a published article, and I&#8217;m happy about it.



Speaking of Content Marketing and SEO…



<h2 class="wp-block-heading">May I confess to you something?</h2>



I&#8217;m not great at that part. I like to optimize websites using my coding skills, but I rarely had whatever interest in link building and content creation in the past.



That said, I like to write, and I&#8217;ve been doing it for ages.



Mostly in Bulgarian.



Our local market is so tiny that I could distribute my writings on social media with the help of paid advertising. Also, there is a significant demand for developers. So it&#8217;s a &#8220;seller&#8217;s market.&#8221;



Anyway, with <a data-internal-link="true" href="https://buhalbu.com">my big project BuhalBu&#8217;s Kit</a>, I&#8217;m competing internationally and can&#8217;t pay to play. I don&#8217;t have that kind of a budget, so I need to be creative. I need to be resourceful.



And I&#8217;m counting more on getting &#8220;organic reach,&#8221; be it on social media or Google.



<h2 class="wp-block-heading">Don&#8217;t get me wrong…</h2>



I just don&#8217;t know if my type of writings is suitable for attracting traffic.



By no means I&#8217;m scared.



If I had only one thing in common with the timid Peter Parker, it would be my determination to fight and defend once I put on my superhero outfit, tailored for banging out articles.



The determination to once more save the day in my own Spider-Verse:



<a data-internal-link="true" href="https://buhalbu.com/stream">The BuhalBu&#8217;s Blog</a>

The Technical SEO guy into the Spider-Verse

A hidden gem in Google Chrome tells you almost everything you need to know about your technical SEO.



If you start searching the web for that info, you will get millions of pages telling you only fragments of it and then selling you pricey SEO services or tools that will show you the rest.



But you can get all the &#8220;cake&#8221; for free!



It not only will tell you what on your site can be considered &#8220;problematic,&#8221; but it will tell you what the engineers of Google see as problematic&#8230;



So it&#8217;s not theory&#8230;



It&#8217;s not a result of a foggy &#8220;experiment&#8221;&#8230;



Or other guesses based on statistical data.



The info comes straight from the &#8220;source&#8221; and will definitely tell how to make your website more suitable for better rankings and more free traffic from Google and other search engines.



So&#8230;



Are you curious about what I&#8217;m talking about?



Many of you may already know about this precious gem&#8230;



But even if you have never heard it &#8211; don&#8217;t worry!



I will give you a link to a page that explains everything well.



I&#8217;m talking about Lighthouse, of course&#8230;



&#8220;Lighthouse is an&nbsp;open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, SEO, and more,&#8221; says the official page.



Under each of the mentioned groups of audits, you can find everything that can be considered &#8220;problematic&#8221; for the audited page, plus suggestions on how to fix it to provide a better user experience (and be suitable for higher ranking).&nbsp;



You can read more details here:



<a href="https://developers.google.com/web/tools/lighthouse">https://developers.google.com/web/tools/lighthouse</a>



It&#8217;s a little bit technical stuff, but it&#8217;s exciting and valuable because it comes from the &#8220;source&#8221; and doesn&#8217;t involve somebody&#8217;s &#8220;psychic abilities&#8221; to know what works and what doesn&#8217;t.



But there is more to the story&#8230;



My soon-to-be-launched SEO tool takes that free library (Lighthouse) and builds upon it much more useful functionality:



&#8211; You can audit pages in bulk with a click of a button, so it&#8217;s ultra-easy and saves much time;



&#8211; Every audit report you get is saved in your own local database, so now you can review them and track your progress or monitor your website&#8217;s current state.



&#8211; You can create &#8220;audit blueprints,&#8221; which means you don&#8217;t need to enter URLs every time you want to see your current metrics;



&#8211; You can backup your data in the cloud and sync other devices;



&#8211; You can export and send reports to your dev team;



&#8211; You can group your audits by project, type of pages, domains, and many other ways.



Have I caught your interest? ​ It&#8217;s not ready yet, but you will learn first when it is. ​ Moreover, that must not stop you from using Lighthouse. It&#8217;s a really cool open-source library, and it will help you with your SEO right away.

My favorite hidden gem in Google Chrome (+ some exciting news at the end)

I&#8217;m super happy…



After two weeks of hard work, today, I managed to publish my first open-source project online.



In practice, these projects are free software intended for use by other programmers (professionals or hobbyist).



Thanks to them, most of the various programs, applications, and websites are affordable because they are ready and free to implement.



The fact that open source &#8220;libraries&#8221; are created to be used in many places makes their development much more complicated than developing for personal needs only.



There is an avalanche of rules that you must follow, and there is an avalanche of things you need to do to prepare your software for distribution.



Yeah! It&#8217;s a challenge!



That&#8217;s why I&#8217;m so happy that I finally managed to give something back to the community and not just be a consumer.



Will other colleagues use it?



I have no idea.



But at least my BuhalBu&#8217;s Kit initiative will undoubtedly rely on it because that&#8217;s where it all started.



So I will continue to work on it and try to make it better.



PS. Using the library, you can find similar text documents in collections containing thousands, hundreds of thousands, or more pieces.



You can review it by clicking the link…



<a href="https://github.com/SasheVuchkov/near-duplicate-docs">https://github.com/SasheVuchkov/near-duplicate-docs</a>

My very first open-source project is LIVE

Today I made a screenshot of BuhalBu&#8217;s home page and saved it in the cloud for future generations. I felt a little bit of nostalgia while doing this.



A few months ago, I started the site with no clear direction, so I manifested it as a blog to share my thoughts on everything &#8220;JavaScript.&#8221; I knew there would be more than blogging, but I didn&#8217;t know yet what exactly.



Although coding apps was always in my plans&#8230;



Fast forward several funny weeks, and now I represent a humble startup.



It has a Great Mission and current goals&#8230;



It has written marketing strategy and &#8220;big time&#8221; promo ideas&#8230;



It has defined a business model and planned iterations for the next decade.



It has a badass new logo too and a fresh home copy.



So I&#8217;m happy now. Very happy. I can&#8217;t be sure where it will be five years from now, but it&#8217;s a hell of a journey. A journey full of new experiences, modern technologies, and big dreams.



And now I&#8217;m starting a whole new chapter&#8230;

Big Rebranding, Big Dreams

Today I finalized my &#8220;build-in-public strategy&#8221;.



Because I believe that BuhalBu&#8217;s Kit deserves all my attention, I decided to publish updates on the development and launch process in quite a few places. It will take some work and time to maintain all of them, but it&#8217;s totally worth it.



I chose the following platforms:



<ul><li><a href="https://www.linkedin.com/in/sashe-vuchkov-6a5b18aa/detail/recent-activity/shares/" target="_blank" rel="noreferrer noopener nofollow">LinkedIn</a></li><li><a href="https://twitter.com/SasheVuchkov" target="_blank" rel="noreferrer noopener nofollow">Twitter</a></li><li><a href="https://www.reddit.com/r/buhalbukit/" target="_blank" rel="noreferrer noopener nofollow">Reddit</a></li><li><a href="https://www.indiehackers.com/product/buhalbus-kit" target="_blank" rel="noreferrer noopener nofollow">Indie Hackers</a></li><li><a data-internal-link="true" href="https://buhalbu.com/stream/category/build-in-public" target="_blank" rel="noreferrer noopener nofollow">My Blog</a></li></ul>



My plans are to share the same content on all of them.



Maybe there will be some variation of the content format. For example, I must break my articles into threads if I want them on Twitter, but the substance will remain the same.



Of course, there will be some SEO stuff that I will save for my blog only, but when that happens, I will announce them on the other platforms and share a link.

My Final Strategy of Building in Public

Yesterday I announced my new project, &#8220;BuhalBu&#8217;s Kit,&#8221; that I will build in public. 



This app will do many things to help the users secure and improve one of their most valuable assets &#8211; their website &#8211; so they can always have a technical advantage over their competition that doesn&#8217;t care or doesn&#8217;t know what&#8217;s happening.



The business results from its usage are better customer experience, free traffic, and peace of mind. Peace of mind that if anything bad happens with the network, the servers, or some other aspect of the infrastructure or the website, they will find out right away and take measures to fix it.



I&#8217;m not merely building a more affordable GTMetrix or Pingdom cloning.



But the three apps are comparable in some aspects.&nbsp;



If you are curious what&#8217;s the plan to launch the app, then you can take a look at these two books



<ol><li>The 7 Day Startup: You Don&#8217;t Learn Until You Launch https://www.amazon.com/100-Startup-Reinvent-Living-Create/dp/0307951529</li><li>The $100 Startup: Reinvent the Way You Make a Living https://www.amazon.com/Day-Startup-Learn-Until-Launch-ebook/dp/B00NZFKB8S</li></ol>



I don&#8217;t follow their advice word by word, but they highly influence me.



In the short term, this is what I&#8217;m going to do:



<ul><li>Create a &#8220;Minimal Viable Product&#8221;</li><li>Refactor&nbsp;buhalbu.com&nbsp;to address the new reality that it&#8217;s not just a blog anymore but a startup.</li><li>Create a landing page for the app</li><li>Launch</li><li>Start hustle</li></ul>



Many people around me constantly ask me why I&#8217;m doing all this, given that I have the option to work something I love and be pretty well financially.&nbsp;



Well, it&#8217;s not about the money or the security.&nbsp;



It&#8217;s about freedom.&nbsp;&nbsp;



If I have good health and the economy is not that bad, there is always the option to find a job, but this here…



But this here… is a one-in-lifetime opportunity to win everything a regular job could give me, plus total freedom.&nbsp;



So the hustle is worth it.&nbsp;

The Big Picture: How I plan to build a successful app as a step to my total freedom

After several months of creating templates for sale, I&#8217;ve found out that I hardly enjoy the activity.



The coding part of the deal is cool.



Even the designing part of the deal is cool, although pretty hard for a non-pro designer.



But I don&#8217;t enjoy the thought that I must create, maintain, support and market dozens of them if I want my new business to become profitable. And I have to start almost from scratch with every new template.



I didn&#8217;t quit my 9-18 job to work 9-22 miserably, so I&#8217;ve decided to &#8220;pivot&#8221; in a new direction. It won&#8217;t be easier, but it definitely will be more rewarding.



If hundreds of devs can use one front-end template, many more users can use one successful app. It can be much more profitable with much less effort.



Making apps was always part of my plans.



But coming up with a good idea is hard, and I thought (naively) that selling templates is a &#8220;low hanging fruit&#8221; that I can depend on until I brainstorm something worthy.



It turns out it&#8217;s just a distraction (in my case).



The good news is I came up with many promising ideas.



The one I&#8217;m starting with is called &#8220;BuhalBu&#8217;s Kit,&#8221; and it&#8217;s like the services named GTMetrix and Pingdom, but it will be mostly free and/or ridiculously cheap compared to the established solutions.



Plus, it will offer several cool enhancements that will differentiate it even more from everything else on the market.



I will build it primarily for myself.



It&#8217;s something I could often use, so it will be a mini success even if it doesn&#8217;t sell well.



Otherwise, it will be helpful for bloggers, web admins, SEO specialists, and web developers. I haven&#8217;t decided which of them will be my primary customers yet.



BuhalBu&#8217;s Kit is a &#8220;build in public&#8221; project.



That means I will frequently share what I&#8217;m doing, how it&#8217;s going, and what the progress is.



To build in public is a trendy way to document your path and spread the word, so that&#8217;s another thing I&#8217;m excited about. As a blogger, I really like to experiment with new styles, topics, and writing stuff.



I plan to share many &#8220;behind the scene&#8221; details that will become more and more interesting as the project evolves, so stay tuned.

Build In Public

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